Ms. Ma. Cristina D. Cabalhin
Vice President, Marketing and Corporate Affairs and Customer Care Department
Ms. Ma. Cristina D. Cabalhin brings a comprehensive skill set honed over 25 years of experience in marketing, business development, and customer relationship management across diverse industries. With a bachelor’s degree in Communication Arts from De La Salle University and completion of the Leadership Development Program (LDP) at the University of Asia and the Pacific, she combines academic rigor with practical expertise.
Ms. Cabalhin’s leadership extends to overseeing strategic marketing initiatives, corporate communications, and customer care, ensuring alignment with organizational objectives. Her responsibilities encompass a wide spectrum, including but not limited to, internal and external communication, media relations, marketing strategy implementation, corporate social responsibility endeavors, community engagement, crisis management, and customer relations, underpinned by a strong focus on delivering exceptional customer service.
Prior to her tenure at MORE Power, Ms. Cabalhin held prominent roles in local energy corporations and multinational companies, such as Citicore Renewable Energy Corporation, Palm Concepcion Power Corp., Peakpower Energy, Inc., A Brown Company, Inc., National Grid Corporation of the Phils., Syngenta Phils., Inc., and Novartis Agro Phils., Inc., among others. This demonstrates her ability to drive impactful strategies across diverse organizational landscapes. With a remarkable track record of building robust relationships with media and external stakeholders, she embodies a commitment to excellence in corporate affairs and customer-centric leadership.